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U.S. RE Launches New Advertising Campaign

U.S. RE's new advertising campaign was launched this fall with full-page, four-color ads in major U.S. and international trade publications. A reprint of the first ad is enclosed with this issue of U.S. REviews. It features the benefits of dealing with U.S. RE, an independent reinsurance broker offering expanded services including asset management, securitization, captive insurance facilitation and management, and venture capital investments. Subsequent ads will build on the theme of creative services tailored to the individual needs of each client. U.S. RE products will be highlighted in quarter-page supplements to the main ad. Each quarter page will focus on a specific U.S. RE product or the activities of one of U.S. RE's affiliated companies. Look for the ads in National Underwriter, Best's Review, Global Reinsurance, and Reactions.